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Information Architecture |
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We define information architecture as:
- The structural design of shared information environments.
- The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability.
- An emerging community of practice focused on bringing principles of design and architecture to the digital landscape.
Are these definitions definitive? Absolutely not. Our craft is new and still taking shape. We’re clear on the center but fuzzy at the boundaries. This inherent ambiguity challenges us to think deeply and seek diverse perspectives.
The Value of Information Architecture
Because information architecture is relatively intangible, our “invisible work” is often misunderstood and undervalued. The Institute recognizes the importance of defining metrics and showing value, particularly in unsupportive environments.
Our efforts are focused around the following cost and value propositions:
- The cost of finding information
- The cost of not finding information
- The cost of using information
- The cost of building and managing information systems
- The value of educating employees and customers
- The value of creating knowledge networks
- The value of strengthening brand
- The value of fostering innovation
We encourage researchers and practitioners to share experiences and data, so we can build a more convincing case for the value of information architecture.
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