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Concept Planning
The first real development step toward a solution takes place during the Concept and Planning phase. This is where the Goals, Messages, and Audience for the project are discovered and decided. These are the most important questions that will be addressed throughout the project and have the most impact. Market Research can sometimes provide parts of the answers but the overall goals and messages must, at least, be decided consciously by the client.

The Requirements Document should address all of the design requirements for the project. Part of the Requirements Document should address the proposed Technology for the project, the market and the competition.


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